Joseph Choi

VP Sales and Marketing Asia Pacific

Joseph brings a decade of cross-industry experience to his role at ColdPerk, blending a background in global business and culinary arts to advance sustainable food systems. Rooted in his family’s manufacturing legacy, he values disciplined operations but has spent his career exploring solutions that prioritize people and creative development—from co-founded agritech ventures to food safety innovations for international clients. 

His work spans hydroponic farming, ESG collaborations, optimizing supply chains for global cruise lines and hospitality leaders, always emphasizing practicality over prestige. While managing logistics across Asian markets or launching health-focused cafes, Joseph focuses on bridging cultural and technical gaps to create accessible, scalable outcomes.

At ColdPerk, he is grateful for the opportunity to join an elite team and contribute to shape it through expertise and value. Though his late-night coffee habits as a student-turned-professional hardly qualify him as a connoisseur, they taught him to value precision, and dedication—a perspective he applies to solving challenges with innovation and collaboration.